The build tool supports custom icon placement when an application is installed for the first time. This can be enabled by adding a <contentFolder> in the POM under the metova-maven-mobile plugin configuration:
<plugin>
<groupId>com.metova</groupId>
<artifactId>metova-maven-mobile</artifactId>
<extensions>true</extensions>
<configuration>
<vendor>VENDOR</vendor>
<contentFolder>/</contentFolder>
<entryPoints>
...
Any folder name can be specified, such as Games or Applications. A forward slash places the icon on the home screen.
See this article for more details
 | BlackBerries remember icon location, even after an application has been uninstalled. The location specified in the POM will be overridden by the location that's remembered by the device. |