Metova CSO, Jonathan Sasse is quoted in an article by Forbes titled “12 Effective Mobile Marketing Tips.” In the article, Sasse focuses on the importance of being relevant, stating:

“While this applies to all marketing messaging, it’s crucial in mobile marketing — be relevant and useful. Ensure that your message hits your target exactly. People are already used to mobile marketing being extremely personalized, so if you miss the mark, even a little, you’ll miss whatever opportunity you might have had.”

Click HERE to read the full article.