Metova CSO, Jonathan Sasse is quoted in an article by Forbes titled “13 Modern Marketing Strategies For Brick-And-Mortar Stores.” In the article, Sasse discusses the need for brick and mortar stores to give customers a reason or memorable experience to encourage visits, stating:

“Give your customers a reason to take the time to visit you. It’s not all about discounts, if what you are selling can be used to help educate or entertain your customers, or have a shared experience with a group of similar people, it can become more of an event that otherwise doesn’t translate well with online only experiences.”

Click HERE to read the full article.