Metova CSO, Jonathan Sasse is quoted in an article by Forbes titled “16 Ways PR And Communications Teams Help Build Customer Experience.” In the article, Sasse focuses on the importance of having a clear understanding of your market, including your industry and your target customers, stating:

“Having a clear understanding of what’s taking place in the market, especially related to your industry and, more specifically, your target customers can help ensure that the experience you are providing is exceeding their expectations, and the PR and communications teams can be a key resource for this”

Click HERE to read the full article.