Metova CSO, Jonathan Sasse is quoted in an article by Forbes titled “16 Ways To Involve Customers In Your Marketing.” In the article, Sasse points to a simple, yet powerful and often overlooked tactic: use surveys to ask your customers what they care about. His quote in the article:

“Literally invite them to participate — conduct surveys, collect feedback — and talk to them about things they care about, and listen to what they have to say. For example, if you ask your audience about the joys and challenges of working from home, you are giving them an opportunity to share, while also opening the door to solutions you may have to their problems.”

Click HERE to read the full article.