Alexa Williams

Alexa Williams
Posted by Alexa Williams
January 4, 2017

Looking Back on 2016

Metova’s growth didn’t slow down this year. If anything, it took a new direction. Last year we hired 117 new employees and opened a new office. This year, while we still did quite a bit of hiring and opened yet another new office, we also broadened our involvement in local educational programs as well as acquired some new companies to expand what we can offer to our customers.

Fayetteville

rla_7537_24702763509_o.jpg Arkansas Governor Asa Hutchinson has been working hard to grow Arkansas into a technical hub. Metova has been a commanding force in that effort and has provided numerous jobs in the state. At the start of the year, we opened our third office in Arkansas. With colorful local culture, access to the largest college in the state, and growing innovation community, Fayetteville was the obvious choice. The beautiful Metova Fayetteville office was planned out by our designer, Alexa Williams, and can be found in the E.J. Ball building on the historic downtown square.

Supporting the Next Generation of Developers

With Governor Hutchinson’s successful efforts in bringing more tech companies to the state, there are plenty of jobs available. In fact, we, along with Acxiom, JB Hunt, Ensono, and Rockfish have committed to hiring at least 100 new tech employees each year.

Office at University of Central Arkansas

devs_2-1.jpg One of the things we love about having an office in Conway is its proximity to the University of Central Arkansas. We have built a wonderful relationship with them and together we are making a concerted effort to provide students with the knowledge they will need after graduating in the technology field. In June, Metova created an intern office on the UCA campus. The office is always staffed during the week with Metovians who are happy to help mentor students and answer any questions they may have. Having an office on campus allows UCA interns to easily work in between classes without ever needing to leave campus. We hope that the collaboration makes a Metova internship more appealing for UCA students, as well as makes things easier for those students who do go with us for an internship.

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Alexa Williams
Posted by Alexa Williams
December 19, 2016

Tracking Steps and Security Threats

 

With today’s rapidly expanding IoT spectrum people are becoming increasingly connected. Not only through content and social media forums but also through health and wellness. One of the most prevalent ways this is happening is through the use of personal health wearables. This could be smart watches, fitness bands, or even smart clothing. All of these devices promise the notion of continually being dialed into a better level of health and wellness. For the most part, this is true! These devices are not only increasing in popularity, but also in technical capabilities. Some of the new exciting features being offered include: tracking of sleep patterns, heart rate monitoring, activity trackers, blood glucose levels, blood pressure tracking, etc. The possibilities of increased personal healthcare technology is virtually endless.

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Alexa Williams
Posted by Alexa Williams
December 12, 2016

Trends of Marketing Past, Present, and Future

Merriam-Webster’s definition of a trend is: to extend in a general direction or follow a general course. When it comes to business trends come and go. Some take time to build up, while others happen seemingly overnight and then disappear quickly. This is particularly prevalent when it comes to marketing strategies.

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Alexa Williams
Posted by Alexa Williams
November 23, 2016

Buyer Personas In A Nutshell

If you are involved in marketing, strategy, sales, or other client facing portions of your company then you’ve probably heard of the term buyer persona. But what exactly is a buyer persona? How does your buyer persona impact your business? How well do you know Small-Business Steve and Entrepreneur Eileen?

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Alexa Williams
Posted by Alexa Williams
October 26, 2016

4 Ways to improve your website's effectiveness today

In today’s society everyone is looking for a quick fix. Although improving your website is typically a lengthy process that includes trial and error, testing, and continual improvements, there are a few simple ways to increase your website’s effectiveness today. Four easy ways that you can impact the success of your website include: Simple SEO Improvements, Mobile Optimization, Catchy Content, and Increasing Conversion Opportunities.

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Alexa Williams
Posted by Alexa Williams
September 28, 2016

Startup Marketing Strategy

Planting the roots for a successful startup is difficult yet important. One of the key pieces in the successful startup puzzle is establishing a solid marketing plan. The reason being is simple; you’re new. With the exception of those working closely with you, not many people are aware of your business and all the amazing things you have to offer. Making sure that your business’s name and idea is promoted is crucial to your success.

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Alexa Williams
Posted by Alexa Williams
August 31, 2016

Lead Generation 101

In a successful business you have lots of happy customers. However, successfully obtaining happy customers is often easier said than done. All customers have to come from somewhere, but the question is where exactly? That’s where the principle of lead generation comes into play. In order to convert a potential customer, you must first warm them up to the idea of your business and get them to interact with your company.

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Alexa Williams
Posted by Alexa Williams
August 15, 2016

Five Easy A/B Tests You Should Do Now

In case you haven’t heard, you should be A/B testing. A/B testing is a great way to learn more about your customers and fit your website to their needs to increase your leads. To put A/B testing simply, you use a tool to run a test on your website that compares an item on your current website against a variation and gives you feedback on which option was more successful. The possibilities of A/B testing are endless. You could virtually test every single detail of your website if you choose to do so. The difficult part is deciding what to test first. Though there are numerous options, here are 5 basic items to begin testing today.

 

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Alexa Williams
Posted by Alexa Williams
August 3, 2016

Drive Growth with Successful Business Strategy

The key to creating a successful business is defining a solid strategy. By doing so, you are putting your best foot forward and setting your business up to perform tremendously and drive growth. Now that 2016 is well underway, it’s time to start thinking forward into target areas for 2017.

There’s no time like the present.

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Alexa Williams
Posted by Alexa Williams
April 27, 2016

The Influence of Colors in Design

In the realm of mobile and web design, the selection of colors is often a crucial starting point. There are many things to evaluate when deciding what colors to incorporate into your designs. Understanding the psychology of colors can be an effective tool.

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