Ryan Dunnewold

If you’ve been around the tech industry for more than two or three weeks, you’ve probably heard the word “lean” used in some context. It may have been in the wrong context, but you heard it nonetheless.

Many people have jumped on the bandwagon without ever really understanding it while others have written it off as a hipster trend that will pass as quickly as flat design. I don’t know where the Lean movement will go but I know that the core idea that it’s built on is here to stay. I can sum up the Lean movement in one phrase:

You don’t know your end user half as well as you think you do.