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Design & Strategy

  • Trent Nicholson
  • Posted by Trent Nicholson
August 14, 2017

As designers, we literally have to consider everything when we are working on a project. Who will use your application? What is their level of technical skill? What problems is your app solving for them? Do they have disabilities you need to take into consideration? Often, it is this last item that gets overlooked.

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  • Alexa Williams
  • Posted by Alexa Williams
August 7, 2017

Every now and again in the professional career of a creative, we find ourselves in a slump. The reason behind a lack of creative motivation can be attributed to a variety things like a shift in the organization, a stressful client, monotonous tasks, no new projects, or a hint of burnout. It’s important to refocus our efforts and make sure we continue to put our “best creative foot” forward and rejuvenate ourselves so we can get excited about our work and provide top-tier marketing, design, or strategy solutions! Here are a few of my personal favorite tips to revamp your creative force.

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  • Trent Nicholson
  • Posted by Trent Nicholson
July 24, 2017

The beginning of every new design project is the essentially the same. We get the assignment, we look at what’s needed and we say to ourselves, “Oh I can do this, I’ll just sort of do what I did for the previous one. It’ll be easy.” If you’re a developer you may look at the project and you think, “I’ve never done this before, why don’t we do it this way? I know how to do that.” But as of today, let's change that. It’s time we stop that train of thought. Here’s why: (Yes, I’m totally talking to myself here)

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  • Alexa Williams
  • Posted by Alexa Williams
June 26, 2017

As we've discussed before, engaging with your target audience through social media is a key compenent of executing an effective digital marketing campagin. One of the main avenues of social media engagement is through Facebook Business Pages; however, as the social media landscape contiues to change and evolve it is important to be using Facebook Business best practices to continue to succeed in audience engagement.

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  • Trent Nicholson
  • Posted by Trent Nicholson
June 12, 2017

When it comes to being inspired it always helps to incorporate design in any way you can in all aspects of life. One way I like to do that is by following design accounts on Instagram. It’s always great to be scrolling through my feed and get design inspiration in between pictures of my friend’s kids and people’s dinners. Here’s a list of a few Instagram pages I like to see show up.

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  • Jennifer Pike
  • Posted by Jennifer Pike
May 1, 2017

Most people tend to fall into one of two camps when it comes to their mobile preferences- iOS or Android. Most of their features are similar. However, it’s often their differences in how the user interacts with the features that draw people to one or the other.

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  • Alexa Williams
  • Posted by Alexa Williams
April 11, 2017

Infographics are becoming more and more relevant with the increased usage of social media forums for marketing. Whether you are trying to get some exciting statistics about your product to your target audience, summarize a new service you offer, or celebrate a specific holiday with fun facts an infographic is sure to catch the attention of your social media followers and get your point across quickly and concisely.

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  • Trent Nicholson
  • Posted by Trent Nicholson
March 27, 2017

We’ve all been there-  the point where we can’t think of anything new and our usually creative minds stutter. It can be frustrating and even stressful when it’s a part of your job. Take a breath and relax. There are several things you can do to jumpstart your design imagination and find inspiration.

Go Explore

Sometimes seeing what others are doing will jolt that creative process and give you some fresh ideas on how to approach the problem you are trying to solve. With so many design platforms out there, you are bound to find something that will cause a spark! Here are our favorite places to find design inspiration.

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  • Jennifer Pike
  • Posted by Jennifer Pike
March 8, 2017

Building an application is an endeavor not to be taken lightly. They require large amounts of time, money, and energy. The survival of startups and businesses can revolve around their success. Know what qualities effective applications have and use them as guides when designing and building yours. Here are five that we recommend paying close attention to.

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  • Alexa Williams
  • Posted by Alexa Williams
March 6, 2017

As we've mentioned mutliple times on this blog, utilizing social media strategies based on tried and true principles is essential to business success in today's modern webscape. 

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