As we've discussed before, engaging with your target audience through social media is a key compenent of executing an effective digital marketing campagin. One of the main avenues of social media engagement is through Facebook Business Pages; however, as the social media landscape contiues to change and evolve it is important to be using Facebook Business best practices to continue to succeed in audience engagement.Read More
A lot of thought and consideration goes into deciding what your new website domain name will be. Whether it’s a cooking blog or an eCommerce website you want to be sure to pick the perfect domain name and extension that will entice visitors, be easy to find, and resonate with your target audience. Even once you determine what you want your domain name to be, you still have to check to see which domain extensions are available and which extension will best suit your website’s purpose and audience.Read More
Welcome to 2017 everyone! The new year is a great time in business to reevaluate your business strategies and get a sound game plan in place for the new year. This is true for every aspect of business, but especially when considering planning for a new marketing strategy. In today’s innovative marketing-scape there are new tools and tactics at our disposal. Marketing tools that we predict will be front-runners in reaching your targeted audiences includes: image/visual content sharing, video marketing, infographics, and social media usage.Read More
Merriam-Webster’s definition of a trend is: to extend in a general direction or follow a general course. When it comes to business trends come and go. Some take time to build up, while others happen seemingly overnight and then disappear quickly. This is particularly prevalent when it comes to marketing strategies.Read More
If you are involved in marketing, strategy, sales, or other client facing portions of your company then you’ve probably heard of the term buyer persona. But what exactly is a buyer persona? How does your buyer persona impact your business? How well do you know Small-Business Steve and Entrepreneur Eileen?Read More
Congratulations on the release of your application! It looks great, is easy to use, and functions as intended. It’s not time to rest yet! It can be easy to forget that application development is an ongoing process. Now you need to promote your application and get users. Here are some tips to get your fan base started.
Planting the roots for a successful startup is difficult yet important. One of the key pieces in the successful startup puzzle is establishing a solid marketing plan. The reason being is simple; you’re new. With the exception of those working closely with you, not many people are aware of your business and all the amazing things you have to offer. Making sure that your business’s name and idea is promoted is crucial to your success.Read More
The key to creating a successful business is defining a solid strategy. By doing so, you are putting your best foot forward and setting your business up to perform tremendously and drive growth. Now that 2016 is well underway, it’s time to start thinking forward into target areas for 2017.
There’s no time like the present.