Design & Strategy

Jennifer Pike
Posted by Jennifer Pike
May 1, 2017

5 Resources for iOS and Android Design Specs

Most people tend to fall into one of two camps when it comes to their mobile preferences- iOS or Android. Most of their features are similar. However, it’s often their differences in how the user interacts with the features that draw people to one or the other.

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Alexa Williams
Posted by Alexa Williams
April 11, 2017

5 Reasons Infographics Work

Infographics are becoming more and more relevant with the increased usage of social media forums for marketing. Whether you are trying to get some exciting statistics about your product to your target audience, summarize a new service you offer, or celebrate a specific holiday with fun facts an infographic is sure to catch the attention of your social media followers and get your point across quickly and concisely.

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Trent Nicholson
Posted by Trent Nicholson
March 27, 2017

Design Inspiration for Facing a Creative Block

We’ve all been there-  the point where we can’t think of anything new and our usually creative minds stutter. It can be frustrating and even stressful when it’s a part of your job. Take a breath and relax. There are several things you can do to jumpstart your design imagination and find inspiration.

Go Explore

Sometimes seeing what others are doing will jolt that creative process and give you some fresh ideas on how to approach the problem you are trying to solve. With so many design platforms out there, you are bound to find something that will cause a spark! Here are our favorite places to find design inspiration.

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Jennifer Pike
Posted by Jennifer Pike
March 8, 2017

5 Qualities of Successful Applications

Building an application is an endeavor not to be taken lightly. They require large amounts of time, money, and energy. The survival of startups and businesses can revolve around their success. Know what qualities effective applications have and use them as guides when designing and building yours. Here are five that we recommend paying close attention to.

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Alexa Williams
Posted by Alexa Williams
March 6, 2017

SEO & Social media

As we've mentioned mutliple times on this blog, utilizing social media strategies based on tried and true principles is essential to business success in today's modern webscape. 

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Kandace Parker
Posted by Kandace Parker
February 27, 2017

A Designer’s Guide to Collaborating With Your Developer

When it comes to designing for mobile apps and websites, your design is only as great as its functionality. While beautiful UI is important, it’s critical for your designs to be useful.

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Alexa Williams
Posted by Alexa Williams
February 6, 2017

Domain Name Extension Pros and Cons

A lot of thought and consideration goes into deciding what your new website domain name will be. Whether it’s a cooking blog or an eCommerce website you want to be sure to pick the perfect domain name and extension that will entice visitors, be easy to find, and resonate with your target audience. Even once you determine what you want your domain name to be, you still have to check to see which domain extensions are available and which extension will best suit your website’s purpose and audience.

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Trent Nicholson
Posted by Trent Nicholson
January 30, 2017

The Design Process and You

You have a project and you know you need some design, but you’re not sure where to begin. Do you do it all at once, how do you start? What does the process look like?! Don’t get overwhelmed, we successfully assist people in the design process every day. Here’s a quick walkthrough on where to start and how the design process works.

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Alexa Williams
Posted by Alexa Williams
January 9, 2017

Rocking Your 2017 Marketing Strategy

Welcome to 2017 everyone! The new year is a great time in business to reevaluate your business strategies and get a sound game plan in place for the new year. This is true for every aspect of business, but especially when considering planning for a new marketing strategy. In today’s innovative marketing-scape there are new tools and tactics at our disposal. Marketing tools that we predict will be front-runners in reaching your targeted audiences includes: image/visual content sharing, video marketing, infographics, and social media usage.

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Kandace Parker
Posted by Kandace Parker
January 2, 2017

The Art of Simplicity: Wireframing your User Experience

When explaining our design process to a client, I often find myself having to pause at the wireframing stage and explain what wireframing is. It’s not the coolest part of designing a product, but I find it the most valuable step in the process. By dedicating time to mapping out the user experience and wireframing the project, a designer can focus more time later on being creative and lessen the amount of interruptions due to UX confusion.

What is a Wireframe?

If you’re building a house, you wouldn’t pick the color of the walls first, would you? Consider the same approach to designing a product. The wireframe is the foundation and structure of your project, and it can come in various forms and deliverables. pexels-photo-196645.jpeg

How Does Wireframing Work?

My team likes to begin the old fashioned way, with a white board and a dry-erase marker. We’ll spend time sketching out the flow of the design and identifying all the places our users can explore from screen-to-screen. By displaying our thinking on a white board, we can ask each other questions, identify the best user experience, and discover places where innovation is practical. I recommend pulling a developer into this conversation. An expert in code can keep you in check with how practical your user experience is, and how much time should be estimated for your design. startup-photos-1.jpg Remember if the foundation and UX of your app is broken, the beautiful design you create later will not fix it. It’s important to catch your mistakes here so your end product can be the best it can be. Keep your wireframes simple. These sketches should be very lo-fi. In the wireframing process you’ll see lots of boxes and arrows, save the pretty design stuff for your hi-fi mockups.

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Trent Nicholson
Posted by Trent Nicholson
December 5, 2016

Looking Back at 2016 Design Trends

Looking Back and Moving Forward

The trends in the app and web design world are continually changing. To wrap up the year, we want to take a moment to look back at what we have learned, and move forward into evolving design in the coming year. Let’s take a look at a few of the bigger changes that took place this year:

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Alexa Williams
Posted by Alexa Williams
November 23, 2016

Buyer Personas In A Nutshell

If you are involved in marketing, strategy, sales, or other client facing portions of your company then you’ve probably heard of the term buyer persona. But what exactly is a buyer persona? How does your buyer persona impact your business? How well do you know Small-Business Steve and Entrepreneur Eileen?

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