Alexa Williams
Posted by Alexa Williams
December 18, 2017

Why You Aren't Getting Noticed

Marketing is an ever-evolving set of principles, strategies, campaigns, looks, and vibes that help your business put its best foot forward and get your company noticed. However, even the most well-intentioned efforts and plans don’t always pan out. So why exactly aren’t you getting noticed?

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Alexa Williams
Posted by Alexa Williams
November 20, 2017

Setting Up Shop

Making the decision to start your own company is never an easy one. It takes guts and passion to get into the start-up game. On top of that, all the planning and considerations you have to make ahead of time can appear overwhelming on first glance.

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Jennifer Pike
Posted by Jennifer Pike
November 13, 2017

How to Evaluate and Improve Your AdWords Account

Overwhelmed by Google AdWords?

The first time you log in to the Google AdWords interface, you may feel overwhelmed. There are a ton of options and customizations to select from just to get a campaign started. Once you are up and running, the charts and numbers can be an analytics overload for an AdWords beginner. Then you have to figure out what the numbers mean, what is important, and how to optimize it all. Don’t let the awesome number of analytics and stats that AdWords provides intimidate you. From a high level review to conversion optimization, here is a simple guide on how to evaluate and optimize your AdWords account.

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Alexa Williams
Posted by Alexa Williams
October 23, 2017

Quick Guide To Naming Your Business

One of the first things you need to do when starting a business is come up with a name. For some people, this may be easy. While some individuals may know exactly what they want to name their business, others may have to go through a process of brainstorming and trial and error to come to a final decision. To streamline this process, here are a few helpful ways that can help get your creative juices flowing and find the perfect name.

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Lee Dykes
Posted by Lee Dykes
September 11, 2017

An Introduction to Google Tag Manager

Google Tag Manager (GTM) is a powerful tool for marketers and developers that will take your reporting to the next level.

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Alexa Williams
Posted by Alexa Williams
August 7, 2017

5 Tips For Keeping Creative Juices Flowing

Every now and again in the professional career of a creative, we find ourselves in a slump. The reason behind a lack of creative motivation can be attributed to a variety things like a shift in the organization, a stressful client, monotonous tasks, no new projects, or a hint of burnout. It’s important to refocus our efforts and make sure we continue to put our “best creative foot” forward and rejuvenate ourselves so we can get excited about our work and provide top-tier marketing, design, or strategy solutions! Here are a few of my personal favorite tips to revamp your creative force.

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Alexa Williams
Posted by Alexa Williams
June 26, 2017

Facebook Business Pages 101

As we've discussed before, engaging with your target audience through social media is a key compenent of executing an effective digital marketing campagin. One of the main avenues of social media engagement is through Facebook Business Pages; however, as the social media landscape contiues to change and evolve it is important to be using Facebook Business best practices to continue to succeed in audience engagement.

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Alexa Williams
Posted by Alexa Williams
March 6, 2017

SEO & Social media

As we've mentioned mutliple times on this blog, utilizing social media strategies based on tried and true principles is essential to business success in today's modern webscape. 

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Alexa Williams
Posted by Alexa Williams
February 6, 2017

Domain Name Extension Pros and Cons

A lot of thought and consideration goes into deciding what your new website domain name will be. Whether it’s a cooking blog or an eCommerce website you want to be sure to pick the perfect domain name and extension that will entice visitors, be easy to find, and resonate with your target audience. Even once you determine what you want your domain name to be, you still have to check to see which domain extensions are available and which extension will best suit your website’s purpose and audience.

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Alexa Williams
Posted by Alexa Williams
January 9, 2017

Rocking Your 2017 Marketing Strategy

Welcome to 2017 everyone! The new year is a great time in business to reevaluate your business strategies and get a sound game plan in place for the new year. This is true for every aspect of business, but especially when considering planning for a new marketing strategy. In today’s innovative marketing-scape there are new tools and tactics at our disposal. Marketing tools that we predict will be front-runners in reaching your targeted audiences includes: image/visual content sharing, video marketing, infographics, and social media usage.

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Alexa Williams
Posted by Alexa Williams
December 12, 2016

Trends of Marketing Past, Present, and Future

Merriam-Webster’s definition of a trend is: to extend in a general direction or follow a general course. When it comes to business trends come and go. Some take time to build up, while others happen seemingly overnight and then disappear quickly. This is particularly prevalent when it comes to marketing strategies.

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Alexa Williams
Posted by Alexa Williams
November 23, 2016

Buyer Personas In A Nutshell

If you are involved in marketing, strategy, sales, or other client facing portions of your company then you’ve probably heard of the term buyer persona. But what exactly is a buyer persona? How does your buyer persona impact your business? How well do you know Small-Business Steve and Entrepreneur Eileen?

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