Most people tend to fall into one of two camps when it comes to their mobile preferences- iOS or Android. Most of their features are similar. However, it’s often their differences in how the user interacts with the features that draw people to one or the other.
An average user spends 5 hours a day on their phone! If you can reduce the friction of your application by getting it to fit into their habits and expectations seamlessly, they will be more likely to use some of that time on your product. Being sensitive to the characteristics of the platform is essential.
Here are some excellent resources you can use to get up to speed on iOS and Android design specs to ensure you are using best practices.
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