Reimagining TNNA: Travel Nurse Across America

Design & Branding

Metova coordinated a complete rebranding effort impacting their entire business and technology. Outcomes from TNAA’s segmentation study were organized and communicated, leading the design effort and providing the information needed for a final branding guidelines document.

Mobile App Development

TNAA aimed to be a market leader by venturing into the mobile application space where their competitors didn’t yet exist. Metova built a proof-of-concept mobile application to assist with referrals by nurse ambassadors, serving as a foundation for functional expansion. This app integrated ongoing web activities to address nurses’ pressing concerns in the field while increasing efficiency with recruiters and support staff.

Marketing Services

TNAA desired a domain change necessitating technical SEO expertise. Metova’s team successfully navigated this transition, ensuring TNAA didn’t lose organic traffic or domain strength, and has since consistently improved in rankings. Organic search traffic to the site increased. Metova also optimized SEM strategies, reducing CPC while increasing relevant traffic volume, resulting in a 100%+ increase in conversions via both SEO and SEM.