Scaling Success: Empowering Service for Over 12M Users

FitOn, a leading digital wellness platform with over 12 million members logging more than one billion workout minutes, was grappling with significant operational challenges in managing its expansive service. Their system, which required support for multiple app versions on Android, iOS and Apple TV, was burdened with manually operated processes and coordination issues across internal teams.

The manually operated processes were leading to inefficiency. working with partners across different time zones posed coordination challenges. Managing back-end infrastructure for various app versions was complex and resource-intensive. Finally, general planning, operations, and change management processes needed streamlining, especially for tracking releases for audit purposes.