Why Hyper-Granular Personalization Can Backfire (And What to Do Instead)
The Personalization Paradox Personalization is one of the most powerful tools in a modern marketer’s arsenal. When it’s done right, it drives engagement, strengthens customer relationships, and builds long-term brand equity. But when it’s done wrong, especially when it’s too personalized, it doesn’t feel like relevance. It feels like surveillance. In my contribution to Forbes […]
