Interested in learning more about the preparation that is needed in order to make the “leap” into digital transformation? As they old adage states, “it’s about them, not you.”

Metova president, Jonathan Sasse covers this topic for Forbes.

From the article: You can try to convince people to behave and consume how you think is best, but if that is your modus operandi, you are ripe to be disrupted. If your customers have started leaving for someone who did listen to their wants, it may be too late to get them back, but you don’t have to give in to losing.”

 

Click HERE to read the entire article: Listen To Your Customers First To Digitally Transform And Survive