Design & Strategy

Alexa Williams
Posted by Alexa Williams
December 18, 2017

Why You Aren't Getting Noticed

Marketing is an ever-evolving set of principles, strategies, campaigns, looks, and vibes that help your business put its best foot forward and get your company noticed. However, even the most well-intentioned efforts and plans don’t always pan out. So why exactly aren’t you getting noticed?

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Alexa Williams
Posted by Alexa Williams
November 20, 2017

Setting Up Shop

Making the decision to start your own company is never an easy one. It takes guts and passion to get into the start-up game. On top of that, all the planning and considerations you have to make ahead of time can appear overwhelming on first glance.

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Alexa Williams
Posted by Alexa Williams
October 23, 2017

Quick Guide To Naming Your Business

One of the first things you need to do when starting a business is come up with a name. For some people, this may be easy. While some individuals may know exactly what they want to name their business, others may have to go through a process of brainstorming and trial and error to come to a final decision. To streamline this process, here are a few helpful ways that can help get your creative juices flowing and find the perfect name.

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Jennifer Pike
Posted by Jennifer Pike
October 2, 2017

Pixels, Resolution, & Aspect Ratio: What Does It All Mean?

With the announcement of the new iPhone X adding another aspect ratio to the iPhone squad, I found that I didn't fully understand some of the design vocabulary that was being used. As I have done with many topics that I had trouble wrapping my mind around, such as ADA compliance and cryptography, I wrote about it. If you have found yourself struggling to comprehend some basic design concepts, these common design vocabulary explanations will help.

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Trent Nicholson
Posted by Trent Nicholson
September 18, 2017

Designing for the iPhone X

Last Tuesday Apple released their new (and expensive) iPhone X. The new phone has an “edge-less” display- something designers have been dreaming about for years! A phone where the actual device gets out of the way of the content you are consuming. It seems pretty magical. So the big question for designers is how will design change with the new, larger display?

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Alexa Williams
Posted by Alexa Williams
September 5, 2017

Stats To Help You Understand Facebook

Understanding the impact of Facebook content is important for determining and finalizing your social media strategy. The more you know, the more likely you are to optimize engagement. Here are a few stats to help you understand Facebook effectiveness better!

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Trent Nicholson
Posted by Trent Nicholson
August 14, 2017

Designing for Users Who are Color Blind

As designers, we literally have to consider everything when we are working on a project. Who will use your application? What is their level of technical skill? What problems is your app solving for them? Do they have disabilities you need to take into consideration? Often, it is this last item that gets overlooked.

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Alexa Williams
Posted by Alexa Williams
August 7, 2017

5 Tips For Keeping Creative Juices Flowing

Every now and again in the professional career of a creative, we find ourselves in a slump. The reason behind a lack of creative motivation can be attributed to a variety things like a shift in the organization, a stressful client, monotonous tasks, no new projects, or a hint of burnout. It’s important to refocus our efforts and make sure we continue to put our “best creative foot” forward and rejuvenate ourselves so we can get excited about our work and provide top-tier marketing, design, or strategy solutions! Here are a few of my personal favorite tips to revamp your creative force.

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Trent Nicholson
Posted by Trent Nicholson
July 24, 2017

Into The Unknown: Exploring Design

The beginning of every new design project is the essentially the same. We get the assignment, we look at what’s needed and we say to ourselves, “Oh I can do this, I’ll just sort of do what I did for the previous one. It’ll be easy.” If you’re a developer you may look at the project and you think, “I’ve never done this before, why don’t we do it this way? I know how to do that.” But as of today, let's change that. It’s time we stop that train of thought. Here’s why: (Yes, I’m totally talking to myself here)

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Alexa Williams
Posted by Alexa Williams
June 26, 2017

Facebook Business Pages 101

As we've discussed before, engaging with your target audience through social media is a key compenent of executing an effective digital marketing campagin. One of the main avenues of social media engagement is through Facebook Business Pages; however, as the social media landscape contiues to change and evolve it is important to be using Facebook Business best practices to continue to succeed in audience engagement.

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Trent Nicholson
Posted by Trent Nicholson
June 12, 2017

Instagram Inspiration for Designers

When it comes to being inspired it always helps to incorporate design in any way you can in all aspects of life. One way I like to do that is by following design accounts on Instagram. It’s always great to be scrolling through my feed and get design inspiration in between pictures of my friend’s kids and people’s dinners. Here’s a list of a few Instagram pages I like to see show up.

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Jennifer Pike
Posted by Jennifer Pike
May 1, 2017

5 Resources for iOS and Android Design Specs

Most people tend to fall into one of two camps when it comes to their mobile preferences- iOS or Android. Most of their features are similar. However, it’s often their differences in how the user interacts with the features that draw people to one or the other.

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