Achieving Marketing Growth Through Risk and Experimentation
In marketing, innovation thrives on experimentation. However, many marketing teams hesitate to push boundaries, fearing the financial risks tied to untested ideas. Jonathan Sasse, President and CSO at Metova, offers a solution: earmark a portion of your marketing budget specifically for experimentation. By creating a safe space for trial and error, teams can explore creative approaches without the immediate pressure of ROI. This strategy not only fosters creativity but also drives long-term growth and keeps companies ahead of the competition.
