Design & Strategy

Kandace Parker
Posted by Kandace Parker
November 21, 2016

Back to Design Basics

With quick deadlines, new products, and the convenience of technology - it’s easy as a designer to forget about the importance of a pencil and sketch pad. Before you dive straight into design tools like Illustrator or Xd, think of classic principles. These extra steps will open the door to more creativity and help you find more satisfaction in your work.

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Trent Nicholson
Posted by Trent Nicholson
November 14, 2016

Does Your Logo Matter?

Despite our previous blogs on language, content, and color - may you never forget the importance of your logo. Keeping your company’s logo fresh and relevant is vital to branding success. If you’re looking to redesign your company’s logo, we recommend keeping the essence of your existing logo for consistency. After all, this is one way people recognize you.

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Jennifer Pike
Posted by Jennifer Pike
November 7, 2016

UX Testing: More Isn't Always Better

More isn’t always better. When it comes to UX testing, 5 is the golden number of testers to aim for according to Invision, a popular UX testing and prototyping tool and the Nielsen Norman Group, a consultant in the UX field.  

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Alexa Williams
Posted by Alexa Williams
October 26, 2016

4 Ways to improve your website's effectiveness today

In today’s society everyone is looking for a quick fix. Although improving your website is typically a lengthy process that includes trial and error, testing, and continual improvements, there are a few simple ways to increase your website’s effectiveness today. Four easy ways that you can impact the success of your website include: Simple SEO Improvements, Mobile Optimization, Catchy Content, and Increasing Conversion Opportunities.

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Kandace Parker
Posted by Kandace Parker
October 24, 2016

Designing Beyond the Interface

With the popularity of the Internet of Things (IoT) continually rising, it goes without saying that technology has gone beyond our smart phones and computers. Now we can depend on our refrigerators to tell us when we’re out of milk, and control our home air conditioning from across the country. It’s crazy, right?

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Trent Nicholson
Posted by Trent Nicholson
October 19, 2016

Finding Your Brand's Voice

Voice

Language and voice are critical components of your brand - and sadly, it’s the element that is often overlooked. Whether it’s social media, email, or your website - anywhere you’re interacting with your users or customers - it is best practice to develop a consistent tone in your communication.

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Alexa Williams
Posted by Alexa Williams
September 28, 2016

Startup Marketing Strategy

Planting the roots for a successful startup is difficult yet important. One of the key pieces in the successful startup puzzle is establishing a solid marketing plan. The reason being is simple; you’re new. With the exception of those working closely with you, not many people are aware of your business and all the amazing things you have to offer. Making sure that your business’s name and idea is promoted is crucial to your success.

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Kandace Parker
Posted by Kandace Parker
September 26, 2016

Our Favorite Places to Find Design Inspiration

It’s important as a mobile app designer to stay informed on current trends happening in the world. It might sound a little nerdy, but here at Metova our team loves getting together and sharing new resources for finding inspiration and so we thought we’d share a few of these resources with you! Also - we are nerdy.

Muzli

Muzli is a chrome extension that turns your browser homepage into a world of designer goodness. Whether it’s blogs, UI kits, or trending mockups - you’ll be able to keep up on Muzli and share with your friends.

Upside: This extension will greet you the minute you open your browser.

Downside: It’s easy to get sidetracked on articles when your initial goal was to send an email.

muzli design inspiration

 

Panda

Similar to Muzli, Panda is a one-stop-shop offering a wide variety of articles from multiple sources. The sidebar offers news articles from across the web, while the rest of the page promotes design inspiration.

Psst.. Panda has an extension for Chrome too.

Panda's design inspiration

Pinterest

If you’re strong enough to look past the delicious casserole recipes and cute outfits - Pinterest is a great design resource for finding killer UI design. Once you have a few UI boards set in place on your profile, Pinterest is great at recommending new users and boards based on the design pins you have already.

design inspiration from pinterest

 

Instagram

Instagram accounts based around design are great resources when you’re needing a little design pick-me-up. Another pro to Insta-inspiration? Community! Discovering new designers and including UI hashtags on your photos allows you to connect a little deeper into the design community without needing an invite to post your personal work. Maybe we’re a little biased, but this account might be our favorite…

design inspiration from metovas instagram

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Alexa Williams
Posted by Alexa Williams
August 31, 2016

Lead Generation 101

In a successful business you have lots of happy customers. However, successfully obtaining happy customers is often easier said than done. All customers have to come from somewhere, but the question is where exactly? That’s where the principle of lead generation comes into play. In order to convert a potential customer, you must first warm them up to the idea of your business and get them to interact with your company.

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Kandace Parker
Posted by Kandace Parker
August 29, 2016

Taking the Personal out of the Professional

Every creative finds themselves in an interesting position. Whether you’re a designer, developer, or entrepreneur - you’re creating something - and creating things is personal. It’s a difficult balance, right? Inevitably there will be a time where your UI is not meant for the Louvre, your client will hate it, and you’ll feel like a piece of garbage. Other days you’ll feel like a psychic, reading your customer’s mind, knocking a clickable prototype design right out of the park like you belong in the MLB. Maybe it’s just me, but I don’t think I’m alone here. creative_process-1.png   If you’re anything like me, you need some help taking the personal out of the professional. Despite my own belief at times, it is possible to care incredibly deeply about your creative work, and be okay with criticism. Consider this a pep talk. Below I’ve identified a couple ways to combat the unpredictable pit in your creative stomach.

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Trent Nicholson
Posted by Trent Nicholson
August 22, 2016

Typography: Choosing a Font for Your Business

Whether you know it or not, fonts are kind of a big deal. They are a work of art. Every great brand has put a lot of time and energy into deciding which typeface represents their namesake. It’s kind of crazy how much thought goes into something you barely notice, right? A designer will tell you otherwise. Typography is as vital to your brand as anything else. A decision on fonts can make or break the vibe you’re desiring for your audience. Here are a few tips to keep in mind.

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Alexa Williams
Posted by Alexa Williams
August 15, 2016

Five Easy A/B Tests You Should Do Now

In case you haven’t heard, you should be A/B testing. A/B testing is a great way to learn more about your customers and fit your website to their needs to increase your leads. To put A/B testing simply, you use a tool to run a test on your website that compares an item on your current website against a variation and gives you feedback on which option was more successful. The possibilities of A/B testing are endless. You could virtually test every single detail of your website if you choose to do so. The difficult part is deciding what to test first. Though there are numerous options, here are 5 basic items to begin testing today.

 

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