Design & Strategy

Alexa Williams
Posted by Alexa Williams
August 3, 2016

Drive Growth with Successful Business Strategy

The key to creating a successful business is defining a solid strategy. By doing so, you are putting your best foot forward and setting your business up to perform tremendously and drive growth. Now that 2016 is well underway, it’s time to start thinking forward into target areas for 2017.

There’s no time like the present.

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Jennifer Pike
Posted by Jennifer Pike
August 1, 2016

Design: The Key to Making Your Content Pop

There are so very many details that go into every piece of media you consume. As I write the copy for this article, I know that the words aren’t the sum of your impression of this blog. What you read may be what you remember the most, but subconsciously there is much more going on to affect your impression that you may not even realize. Working with and around the design team at Metova has given me new insights into what makes an article actually look the part.

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Ryan Dunnewold
Posted by Ryan Dunnewold
July 27, 2016

A/B Testing

If you’ve been around the tech industry for more than two or three weeks, you’ve probably heard the word “lean” used in some context. It may have been in the wrong context, but you heard it nonetheless.

Many people have jumped on the bandwagon without ever really understanding it while others have written it off as a hipster trend that will pass as quickly as flat design. I don’t know where the Lean movement will go but I know that the core idea that it’s built on is here to stay. I can sum up the Lean movement in one phrase:

You don’t know your end user half as well as you think you do.

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Trent Nicholson
Posted by Trent Nicholson
July 20, 2016

Brand Essentials I: Determining Brand Color

When people think about branding, they initially think of a logo, or about creating a logo. However, here’s the thing: branding is so much more than a logo. Your branding is how you interact with your customer and how your customer perceives your company. More importantly, it’s a large part of how you are going to get a consumer to buy into your company.

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Kandace Parker
Posted by Kandace Parker
July 11, 2016

Why Fake it Til You Make It" Doesn't Work in Design"

I see the phrase “Fake it Til you Make It” tossed around pretty frequently on the Internet and I see it a lot on various design forums. It’s a fun little mantra that makes for a cute graphic, and we’ve all been guilty of using from time to time.

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Ryan Dunnewold
Posted by Ryan Dunnewold
July 4, 2016

Website Redesign vs. Website Optimization

A crash course in site planning, understanding your goals, and testing

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Alexa Williams
Posted by Alexa Williams
April 27, 2016

The Influence of Colors in Design

In the realm of mobile and web design, the selection of colors is often a crucial starting point. There are many things to evaluate when deciding what colors to incorporate into your designs. Understanding the psychology of colors can be an effective tool.

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Christi Johnson
Posted by Christi Johnson
April 27, 2016

Principles of Mobile Design

Balance

is the distribution of the visual weight of objects, colors, textures, and space. If the design was a scale, these elements should be balanced to make a design feel stable.

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Kandace Parker
Posted by Kandace Parker
April 27, 2016

Designing for the Apple Watch

Our design office is always giddy with excitement when Apple releases a new product. When the company announced its release of the Apple Watch, we knew we’d have to both adapt our work accordingly as well as scheme together new ideas for innovative watch design.

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Jennifer Pike
Posted by Jennifer Pike
August 4, 2015

Mobile Application Trends

Before you begin developing an application, it is important to know your audience and the environment your application will be competing in. What kind of applications are popular in the app store? How are applications being used? We will review some of the upcoming and past trends that can help you determine the best route for your mobile presence.

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Kandace Parker
Posted by Kandace Parker
July 14, 2015

Top Sites for Great Stock Photography

We get it, designers. Searching for decent, relevant stock photography is tough. While it’s true a designer should rely more on creativity, and innovation than a good photo to make a project look stellar; it doesn’t hurt to have some images on hand. Stop wasting your life on shutterstock and check out these cool places. And the best part? They’re totally free.

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Kandace Parker
Posted by Kandace Parker
January 29, 2015

Strategy and Design: How We Create Blueprints for a Beautiful App

The mantra of Metova is to “build amazing mobile applications and amazing talent”. Half of the formula for creating an amazing application is beautiful design. This process is not something to be taken lightly (although our design team is quite a lively bunch). Like mad scientists, we study our craft and experiment on ways to stay ahead of the design curve. We listen intently to our clients, strategize a plan, and work closely with development to make sure the final product matches the vision.

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