In case you haven’t heard, you should be A/B testing. A/B testing is a great way to learn more about your customers and fit your website to their needs to increase your leads. To put A/B testing simply, you use a tool to run a test on your website that compares an item on your current website against a variation and gives you feedback on which option was more successful. The possibilities of A/B testing are endless. You could virtually test every single detail of your website if you choose to do so. The difficult part is deciding what to test first. Though there are numerous options, here are 5 basic items to begin testing today.
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The key to creating a successful business is defining a solid strategy. By doing so, you are putting your best foot forward and setting your business up to perform tremendously and drive growth. Now that 2016 is well underway, it’s time to start thinking forward into target areas for 2017.
There’s no time like the present.
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There are so very many details that go into every piece of media you consume. As I write the copy for this article, I know that the words aren’t the sum of your impression of this blog. What you read may be what you remember the most, but subconsciously there is much more going on to affect your impression that you may not even realize. Working with and around the design team at Metova has given me new insights into what makes an article actually look the part.
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If you’ve been around the tech industry for more than two or three weeks, you’ve probably heard the word “lean” used in some context. It may have been in the wrong context, but you heard it nonetheless.
Many people have jumped on the bandwagon without ever really understanding it while others have written it off as a hipster trend that will pass as quickly as flat design. I don’t know where the Lean movement will go but I know that the core idea that it’s built on is here to stay. I can sum up the Lean movement in one phrase:
You don’t know your end user half as well as you think you do.Read More
When people think about branding, they initially think of a logo, or about creating a logo. However, here’s the thing: branding is so much more than a logo. Your branding is how you interact with your customer and how your customer perceives your company. More importantly, it’s a large part of how you are going to get a consumer to buy into your company.
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I see the phrase “Fake it Til you Make It” tossed around pretty frequently on the Internet and I see it a lot on various design forums. It’s a fun little mantra that makes for a cute graphic, and we’ve all been guilty of using from time to time.
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A crash course in site planning, understanding your goals, and testing
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In the realm of mobile and web design, the selection of colors is often a crucial starting point. There are many things to evaluate when deciding what colors to incorporate into your designs. Understanding the psychology of colors can be an effective tool.
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Balance
is the distribution of the visual weight of objects, colors, textures, and space. If the design was a scale, these elements should be balanced to make a design feel stable.
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Our design office is always giddy with excitement when Apple releases a new product. When the company announced its release of the Apple Watch, we knew we’d have to both adapt our work accordingly as well as scheme together new ideas for innovative watch design.
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