Metova CSO, Jonathan Sasse is quoted in an article by Forbes titled “10 Questions To Ask To Know If An Omnichannel Strategy Is Working.” In the article, Sasse focuses on the importance of unified efforts, stating:

“Marketing team leaders should ask themselves, ‘Are all of our campaigns connected and informing the success of each other?’ Too many omnichannel efforts are all working independently across the various channels and not creating enough benefit for each other.”

Click HERE to read the full article.