Metova CSO, Jonathan Sasse is quoted in an article by Forbes titled "15 Ways CEOs Can Effectively Support Their Marketing Teams." In the article, Sasse focuses on the importance of empowering your marketing team, stating: "Understand the marketing programs your team is putting in place, address any concerns early on and then empower your team [...]
Metova has a long history of industry-defining work leveraging the cutting edge of emerging technologies. We’re forever curious and thrive with technology. It’s our job, and our passion to employ tech to solve problems, improve business and make a customer’s life better. Whether it’s Mobile Apps, Connected Utilities, the Connected Home, Car or other IoT-related [...]
Metova CSO, Jonathan Sasse is quoted in an article by Forbes titled "15 Tips For Using Company Research And Infographics In PR Pitches" In the article, Sasse focuses on the power of providing data on trends and consumer behavior - all backed up by infographics reporters can use to support the story, stating: "It’s definitely [...]
Metova Chief Strategy Officer (CSO), Jonathan Sasse contributes on expert panels that are quoted by Forbes on a number of different topics including Strategy, Mobile Marketing, Customer Experience, E-Commerce – and even Brick and Mortar stores in the age of 'online everything.' As part of his work in the Forbes Communication Council, Sasse also contributes [...]
Metova CSO, Jonathan Sasse is quoted in an article by Forbes titled “10 Questions To Ask To Know If An Omnichannel Strategy Is Working.” In the article, Sasse focuses on the importance of unified efforts, stating: "Marketing team leaders should ask themselves, 'Are all of our campaigns connected and informing the success of each other?' [...]
At Metova as part of our work on technology in the hospitality industry, and how tech can help to address some of the consumer concerns and demands amid COVID-19, we’ve taken a deep dive into the subject, going so far as to interview over 1000 people who have stayed at a hotel, resort, or casino [...]
Here at Metova we believe that technology can make the world a better place, and we're happy when we have the opportunity to use our skills to help others. That's why we were honored and are proud to have volunteered our time and expertise to create the Syria Watch mobile app for the Syrian Emergency [...]
Metova CSO, Jonathan Sasse is quoted in an article by Forbes titled "12 Effective Mobile Marketing Tips.” In the article, Sasse focuses on the importance of being relevant, stating: "While this applies to all marketing messaging, it's crucial in mobile marketing — be relevant and useful. Ensure that your message hits your target exactly. People [...]
Metova CSO, Jonathan Sasse is quoted in an article by Forbes titled “16 Ways PR And Communications Teams Help Build Customer Experience.” In the article, Sasse focuses on the importance of having a clear understanding of your market, including your industry and your target customers, stating: "Having a clear understanding of what's taking place in [...]
Metova CSO, Jonathan Sasse is quoted in an article by Forbes titled “13 Effective Ways To Improve E-Commerce Customer Service.” In the article, Sasse focuses on the importance of being flexible, stating: "Avoid taking the hard line — it is costly to acquire new customers, but it can be even more costly to replace them. [...]
