Metova CTO, Andrew Cowart, Provides Insight on the Current Shift from “Mobile Friendly” to “Mobile First” What is “Mobile First” ? “Mobile First” means that a company’s mobile application is their main focal point for engaging with their customers. They usually already have a website, may even do a lot of business via more [...]
Smartphones are increasingly the go-to place for us to order the goods and services we need. This has long been the case for shopping and banking, as well as for entertainment, but it’s now become a requirement for any business providing a service to consumers. Many businesses have only recently made the shift to mobile self-service [...]
As the smartphone becomes as, if not more essential, than a wallet in navigating today’s world, restaurants are leveraging the smartphones and the web to provide better access to the food that keeps us going. Using this technology gives restaurants a leg up on the competition: it reduces the friction of ordering, it helps to [...]
Whether it’s ordering food, arranging lawn care or auditioning eyewear, a growing number of industries are using technology to jump ahead of the competition to provide a better consumer experience, while reducing ‘friction’ for customers. Here are some interesting examples: Lawn Care - a great example is TruGreen’s App which allows customers to manage [...]
