Design & Strategy

Alondra Cruz
Posted by Alondra Cruz
March 15, 2023

FORBES: Leadership Tips To Fix A Lack Of Team Communication

Effective communication is essential for any organization, and Metova’s Chief Strategy Officer,...

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Alondra Cruz
Posted by Alondra Cruz
January 6, 2023

FORBES: Smart Steps To Take When Sales Copy Is Not Converting

Sales copy is intended to spur readers to take action—specifically, to make...

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Alondra Cruz
Posted by Alondra Cruz
August 30, 2022

Cookie Notices & Accessibility: UX-conscious Design

So you’re following GDPR protocol and you installed a cookie notice for your website. Maybe it’s a simple one or perhaps it’s one of those drop-downs showcasing options for a user to choose. Whatever type of notice you use, if you want to have a fully accessible website, you'll want to reconsider your notice’s placement.

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Metova
Posted by Metova
January 26, 2018

Metova Welcomes Stephanie Funk to Creative Services Team

FAYETTEVILLE, Ark., Jan. 25, 2018 /PRNewswire/ — Metova, a world-leading technology and...

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Alexa Williams
Posted by Alexa Williams
December 18, 2017

Why You Aren't Getting Noticed

Marketing is an ever-evolving set of principles, strategies, campaigns, looks, and vibes that help your business put its best foot forward and get your company noticed. However, even the most well-intentioned efforts and plans don’t always pan out. So why exactly aren’t you getting noticed?

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Alexa Williams
Posted by Alexa Williams
November 20, 2017

Setting Up Shop

Making the decision to start your own company is never an easy one. It takes guts and passion to get into the start-up game. On top of that, all the planning and considerations you have to make ahead of time can appear overwhelming on first glance.

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Alexa Williams
Posted by Alexa Williams
October 23, 2017

Quick Guide To Naming Your Business

One of the first things you need to do when starting a business is come up with a name. For some people, this may be easy. While some individuals may know exactly what they want to name their business, others may have to go through a process of brainstorming and trial and error to come to a final decision. To streamline this process, here are a few helpful ways that can help get your creative juices flowing and find the perfect name.

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Jennifer Pike
Posted by Jennifer Pike
October 2, 2017

Pixels, Resolution, & Aspect Ratio: What Does It All Mean?

With the announcement of the new iPhone X adding another aspect ratio to the iPhone squad, I found that I didn't fully understand some of the design vocabulary that was being used. As I have done with many topics that I had trouble wrapping my mind around, such as ADA compliance and cryptography, I wrote about it. If you have found yourself struggling to comprehend some basic design concepts, these common design vocabulary explanations will help.

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Trent Nicholson
Posted by Trent Nicholson
September 18, 2017

Designing for the iPhone X

Last Tuesday Apple released their new (and expensive) iPhone X. The new phone has an “edge-less” display- something designers have been dreaming about for years! A phone where the actual device gets out of the way of the content you are consuming. It seems pretty magical. So the big question for designers is how will design change with the new, larger display?

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Alexa Williams
Posted by Alexa Williams
September 5, 2017

Stats To Help You Understand Facebook

Understanding the impact of Facebook content is important for determining and finalizing your social media strategy. The more you know, the more likely you are to optimize engagement. Here are a few stats to help you understand Facebook effectiveness better!

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Trent Nicholson
Posted by Trent Nicholson
August 14, 2017

Designing for Users Who are Color Blind

As designers, we literally have to consider everything when we are working on a project. Who will use your application? What is their level of technical skill? What problems is your app solving for them? Do they have disabilities you need to take into consideration? Often, it is this last item that gets overlooked.

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Alexa Williams
Posted by Alexa Williams
August 7, 2017

5 Tips For Keeping Creative Juices Flowing

Every now and again in the professional career of a creative, we find ourselves in a slump. The reason behind a lack of creative motivation can be attributed to a variety things like a shift in the organization, a stressful client, monotonous tasks, no new projects, or a hint of burnout. It’s important to refocus our efforts and make sure we continue to put our “best creative foot” forward and rejuvenate ourselves so we can get excited about our work and provide top-tier marketing, design, or strategy solutions! Here are a few of my personal favorite tips to revamp your creative force.

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